Your privacy choices

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

ABOUT

The Story of XO, Maria Louise

For years, I thrived in corporate America for years, most recently as Global President of Warner Music Experience. While I built global brands and led transformative change, my true purpose was calling me—to enrich lives, lead with heart, and create something deeply meaningful. That purpose led me to XO, Maria Louise.

The Story of XO, Maria Louise
Featured Image
Block Image

I began beading during a pivotal time in my life. Ten years ago, during a major life transition, working with gemstones became my anchor. Each stone—unique, strong, and radiant—reflected both the beauty of individuality and the strength of my own story. Over time, this practice became a symbol of resilience, a meditation on gratitude and connection, and ultimately, a passion I wanted to share with others.

In 2024, I chose to step away from corporate life and fully embrace my purpose. XO, Maria Louise was born as a celebration of self-love, resilience, and courage.

The “XO” serves as a daily reminder to wrap yourself in kindness—a hug and a kiss, symbolizing love for oneself and others.

XO is a tribute to your journey.